Steve Rupp explains a tactical approach to managing objections during a conversation, especially in a sales context. The speaker highlights the importance of isolating the first objection that arises. Instead of immediately tackling the concern, the salesperson acknowledges it with gratitude and reassures the client that it will be addressed. Then, they politely request to set the objection aside for a moment, allowing the conversation to continue without interruption. This strategy helps keep the discussion focused while demonstrating empathy and control.