Rob Mager acknowledges the role of technology in a sales-driven career, recognizing that it can be both beneficial and impersonal. While there are automated tools that help keep clients informed about market trends or neighborhood updates, he believes they can't replace the personal touch of direct communication. Rick emphasizes the value of phone calls, direct texts, and even video texts—an approach he learned from Drew—as they allow clients to see and hear him, creating a more personal connection. He enjoys directly reaching out to his clients with a call or a note, maintaining a genuine relationship that technology alone can't replicate.